Circulation and readership research will feature among the key highlights of Local Newspaper Week which runs from Monday, October 24 to October 28. The research will be launched by Minister for Communications, Energy and Natural Resources Pat Rabbitte TD on behalf of the Regional Newspapers and Printers Association of Ireland at a luncheon in Dublin on Wednesday, October 26. Over 30 weekly paid for titles are participating in this inaugural week.
Each title will publish a 16 page compact/tabloid supplement that aims to highlight the unique brand that is regional press. Included will be the key findings from an IPSOS/MRBI omnipoll survey carried out in late September on readership trends and preferences.
The supplement will also carry testimonials and news features from key decision makers in the areas of community activity, business, sport, art and culture on their experiences of regional press and the relevance of this media to the local communities it serves.
The week will be heavily promoted in the member titles, on local and national radio and the RNPAI will launch a special micro site on Monday, October 24 to complement its own website www. regionalnewspapers.ie
While the immediacy of new media such as facebook and twitter is proving popular with young people, regional press remains one of the most trusted media sources for rural Ireland. It is the only media that accurately reports and reflects the news and concerns of the people of rural Ireland.
The Nationalist Managing Director Irene Hamilton says - “Local Newspaper Week is a wonderful initiative and one that gives us an opportunity to remind our readers just how much The Nationalist is at the heart of both family and community life in South Tipperary. We are delighted to be participating in this initiative and we hope that all our readers enjoy our special publication that will be included in next week’s paper”