‘Say Cheese’ for Tipperary firm

Cashel Blue Cheese, based near Fethard are to have their cheeses stocked in over 70 Tesco stores nationwide as part of the launch of the retailer’s new ‘Cheeses of Ireland’ range.

Cashel Blue Cheese, based near Fethard are to have their cheeses stocked in over 70 Tesco stores nationwide as part of the launch of the retailer’s new ‘Cheeses of Ireland’ range.

The Tesco ‘Cheeses of Ireland’ launch sees 28 Irish artisan cheeses from 18 Irish cheese makers sold on cheese counters in up to 90 stores nationwide under the Tesco brand. Working with local cheese makers and developed by Tesco Cheese Buyer Barra McFeely, the range includes goat’s cheese, cheddars, brie and blue cheeses.

Commenting on the launch, Barra said “Our new Cheeses of Ireland range brings together the best of Irish cheese from across the country, giving customers a taste of the highest quality cheeses at affordable prices. My experience as both a cheese maker, developing Dunbarra cheese, and as a cheese buyer with Tesco means that I could choose local cheeses which I know our customers will love such as Finest Mature Cashel Blue and Crozier Blue.”

Cashel Blue Cheese, run by the Grubb family has been a producer of Irish Farmhouse cheese for 30 years and say that Tesco gives them the opportunity to make their cheese available to the wider public and actively grow sales of Irish products.