Business community asked to make smart move with Foroige

In the first charity drive of its kind in Ireland, businesses are being asked to donate their company smart phones - yes Smart Phones – when next implementing an organisational upgrade.

In the first charity drive of its kind in Ireland, businesses are being asked to donate their company smart phones - yes Smart Phones – when next implementing an organisational upgrade.

Businesses can also support the initiative by displaying a tamper proof collection box in a communal area in their workplace encouraging staff and visitors to donate their smart phones too.

The target is 10,000 Smart Phone donations which if achieved will assist greatly in facilitating more than 60,000 young people in 600+ communities nationwide.

Foróige also aims to increase their reach to 100,000+ young people by 2020 against a backdrop of a 24% increase in demand for services and a 30% decrease in traditional sources of funding. This campaign will go a significant way in helping Foróige maintaining
and growing services to young people.

By the end of 2010, there were 250,000 smart phones in circulation in Ireland and by the end of this year smart phone penetration is expected to have increased by 37%. Whilst mobile phone recycling is an activity that many non profit organisations engage in, this is the first time in Ireland that Smart Phones are the focus.

The rationale for this is based on the higher recycled value but also that penetration of smart phones in the Irish market is steadily increasing. We understand that smart phones are relatively new technology particularly for the consumer market therefore whilst not excluding individuals or traditional handsets from this campaign, we are looking more to the corporate sector for their support.

Commenting on the launch of the campaign, Foróige Head of Fundraising Siobhán McGee said - “Foróige is delighted to launch Smart Move. Foróige cares passionately and work for the well being of young people. With support for Smart Move from our friends in the business community we can do even more! It’s easy - when you’re upgrading your smart phone, whether it’s a company or personal handset, we’re asking you to donate the older models. The money raised will benefit our work with young people, their families and communities across the country”.

By Supporting Smart Move, you have the opportunity to position your company as a true Champion of Young People in Ireland, with your customers, corporate partners, staff and the wider community
whilst making a positive contribution to environmental sustainability.

In order to participate in this campaign, companies can contact Gaynor Hickey, Corporate Fundraising Officer for Foróige at gaynor.hickey@foroige.ie or on 01 6301560 / 086 8117045. For more Info visit: www.foroige.ie/smartmove_corporate