Local radio station Tipp FM has entered a new alliance in a cost saving venture.
Under the direction of new chief executive and former Tipperary hurling star Liam O’Shea, it has teamed up with Clare FM in a new partnership.
Former Tipp FM boss Ethel Power has moved on to start her own marketing consultancy.
The alliance will involve the stations sharing costs in non-broadcasting areas, enabling them to reduce operational overheads and protect employment.
Both stations will remain independent and retain their individual licences for their respective counties. The stations have worked closely with the BAI over a six month period in arriving at this new departure and say they now look forward to continuing to deliver the very best quality radio to the people of Tipperary and Clare.
The alliance will from the outset also involve current Clare FM Managing Director Liam O’Shea’s appointment as CEO of both radio stations.
This move is being facilitated by current CEO of Tipp FM Ethel Power’s decision to establish her own Marketing Consultancy www.ethelpowermarketing.com. Her eight years at Tipp FM coincided with the highest listenership figures at Tipp Fm, where Ethel put her marketing and strategic business talents into effect.
Announcing the move, new CEO of the stations Mr Liam O’Shea said: “This is something we have been working on for some time and, we believe, is a natural alliance. It is a coming together of two non-competing but neighbouring interests in the same sector to share costs at a challenging time for all media.
“Having been MD at Clare FM for 14 years and a native of Co. Tipperary, I understand and appreciate the place that both these stations have in the lives of tens of thousands of people on a daily basis. Clare FM and Tipp FM are the dominant broadcasters in their respective counties and this alliance will strengthen their hand as it will enable them to continue to invest in quality programming at a time when other stations are cutting back on their broadcasting resources.
“Together with the very significant recent investment, totalling €2 million, by both these stations in state-of-the-art broadcasting centres, the alliance ensures their commitment to broadcasting quality will be maintained long into the future.”
As new Managing Director of Clare FM and Tipp FM, Mr. O’Shea will be supported by the General Managers of both companies, Susan Murphy at Clare FM and the newly promoted Fran Curry at Tipp FM.
Well known in GAA circles, Liam O’Shea played Minor and Senior hurling for Tipperary. As well as playing for the famed Thurles Sarsfield’s, he also captained his home club Kilruane MacDonagh’s to their three-in-a-row County Senior Hurling Championships in the 1970s. Liam was part of their management team, as a selector, when they captured the All Ireland Senior Hurling Club Championship in 1986. He also managed the Club to win an Intermediate County Final in 2004. He is currently Manager of the Toomevara Senior Hurling team.
Paying tribute to the contribution of outgoing Tipp FM CEO Ethel Power, Mr O’Shea added: “This move would not have been possible without Ethel’s support. Despite moving onto a new career, her support over the past number of months to making this happen has been unstinting. Ethel’s outstanding marketing and business development skills resulted in Tipp Fm consistently being in the top two radio stations in Ireland in terms of market share, and we all wish her well in her new venture,” added Mr O’Shea.