It may be a long way to Tipperary from Scotland but that didn’t stop Glasgow Celtic wearing the logo of one of Tipperary’s most famous companies in last Wednesday’s Champions League tie against Shakhter Karagandy from Kazakhstan.
The Glasgow giants wore the ‘Tipperary Natural Mineral Water’ logo for their first-leg clash.
In an interesting development, Cider brand Magners are the club’s usual shirt sponsor but due to Kazakhstan’s restrictions on alcohol advertising, Celtic were not able to wear the jersey for the game in the Astana Arena.
In the past teams have chosen to wear sponsor-free kits to avoid breaching the advertising ban. But instead of leaving the valuable jersey space blank, Celtic switched to Tipperary Water which is owned by the same parent company as Magners, the C&C group .
And the Tipperary connection looks set to continue for at least the next two seasons as Magners will be Celtic’s shirt sponsor, replacing Tennents which has been the kit sponsor since 2010.