A major international award has set the seal of success on Clonmel 1650, the new Pilsner-style draught lager brewed in Clonmel and launched across Ireland last summer by Tennent’s NI.
The latest addition to the company portfolio is a determined mark of the company’s commitment to developing characterful, innovative beers and ciders, based on heritage and authenticity.
This week that confidence was rewarded with an accolade in The International Brewing Awards, with Clonmel 1650 winning the International Keg Lager Gold Medal.
The annual awards, first established in 1886, are amongst the most prestigious in the industry. This year a panel of 43 of the world’s leading judges, in conclave at the National Brewery Centre in Burton-upon-Trent, East Staffordshire, assessed close to 1,000 beers and ciders submitted from 50 countries.
Magners’ hometown of Clonmel is regarded as the epicentre of great brewing in Ireland, so when it launches a new product the industry sits up and takes notice. When it developed Clonmel 1650 last year expectations were high.
Sarah Shimmons, Beer Marketing Manager for Tennent’s NI say “Consumers have responded with enthusiasm, welcoming a locally-brewed alternative to the plethora of foreign beers that are currently so prevalent in the Irish marketplace. Clonmel 1650 has been a winner with consumers who appreciate authenticity and want to enjoy a great pint in their local. Now they have the added assurance that their favourite lager is one of the best in the world in its category.”