Pedigree Holstein Friesian breeders across the island of Ireland are being invited to represent their county in the all-Ireland 2011 Baileys Irish Champion Dairy Cow Competition.
This year’s prize fund has been increased to €E9,000 with the top title of ‘Baileys Irish Champion Cow’ attracting a prize of €E2,000 along with the Virginia Milk Products trophy. €E650 will be awarded to the breeder of the ‘Reserve Champion’.
In an enhanced Best Heifer in Milk prize fund of €E1,700, first place attracts a prize of €E500, second place will be awarded €E300, and €E200 will go to third place. In addition, €E100 will be awarded to entrants from fourth to tenth place inclusively.
Trophies will also be presented for Highest Protein Content, Best EBI and Best Exhibitor-Bred Cow. The Virginia Show, in Co. Cavan which celebrates its 70th anniversary this year will once again play host to this prestigious event on Saturday, July 30.
To enter cows must first have produced 500kgs of butterfat and protein in a 305 day lactation (except for the heifer in milk awards).
A 10% extra weighting is being given to the protein portion of the entry standard. Entrants are required to complete an entry form which this year should include a recent full body picture of their cow in electronic format. For further enquiries and to obtain an entry form contact Brendan Smyth, Competition Director on ++ 353 (0)87 2560952 or email@example.com
Speaking at a launch reception held at the global supply site for Baileys in Dublin, Alan Quane of R&A Bailey & Co, said: “The Baileys Irish Champion Cow Competition is a great way to showcase Ireland’s dairy breeding excellence. By highlighting the source of Baileys primary ingredient, fresh Irish dairy cream, the competition helps to underpin Baileys strong connection with its Irish heritage and agricultural roots.”
Baileys has been sponsoring the competition in association with its cream supplier, Glanbia Ingredients since 1983.
Approximately 250 million litres of milk per year are needed to make Baileys which equates to the annual output of about 40,000 dairy cows. Baileys is sold in 170 markets today and is the world’s No 1 selling liqueur brand.