Magners/Bulmers Clonmel invited Paul Lonergan and John Corbett to London to give a talk at their launch of Bee Aid - a promotion to help the British and Irish Beekeepers Association to train beekeepers in the urban areas of England and Ireland.
This promotion followed the huge loss of bees from disease, as Magners orchards rely on bees for pollination in 60% of the orchards.
The launch was held in the National Theatre in London and was attended by journalists from all over England.
The British beekeepers displayed two hives and journalists were invited to examine the work of the bees and then sample the Clonmel honey.
Paul Lonergan brought four different types of honey from the Clonmel orchards - Tipperary, Slievenamon, Annerville and Doire na mBeach.
The journalists were very interested in Cluain Meala and the history of honey in the Clonmel area.
Clonmel received great coverage from the British media, with journalists asking to visit the apiaries in the orchards.
It’s hoped this will help to promote beekeeping, tourism and Bulmers in the future.