Clonmel butcher launches world’s first beef bonds

Pat Whelan of James Whelan Butchers Oakvill Shopping Centre Clonmel with the new Beef Bond  photo john D  Kelly

Pat Whelan of James Whelan Butchers Oakvill Shopping Centre Clonmel with the new Beef Bond photo john D Kelly

An innovative Tipperary butcher is giving Irish investors a tasty alternative to the troubled financial markets by offering them the opportunity to put their money into Beef Bonds!

Pat Whlean, of James Whelan Butchers in Clonmel launched the world’s first Beef Bonds – which he says gives investors a meaty return for their money.

The Beef Bond is a boxed certificate giving a share in one of Pat Whelan’s renowned Angus, Hereford or Wagyu/Kobe cattle. Each Beef Bond displays the ID number, breed and expected maturity of the animal it is linked to.

An “investor” who buys one, or multiple share certificates, gets delivery of a box of various cuts of prime Tipperary beef on maturity. Each bond holder is guaranteed a hefty haul of tender steak, moist rich roasts and several succulent and versatile braising beef cuts.

“Beef Bonds are a very tasty investment, leaving the financial markets in the dust. We are urging people to transfer part of their Christmas gift budget to Beef Bonds for a guaranteed delicious dividend.” according to Pat Whelan.

The maturing weight of the animal is predicted at the time of purchase, guaranteeing the buyer a yield. However if the animal exceeds its predicted target, then the bond holder is in for an extra windfall of meat. The bonds generally mature within 10 to 12 weeks of purchase, but shorter term bonds are available on request.

Bonds in Angus and Hereford cattle are €100 each, while bonds for the more exclusive Wagyu/Kobe Bond start at €150.

Pat Whelan is one of Ireland’s most successful butchers. From his own farm in Co Tipperary, he supplies meat for his shop in Clonmel, the highly acclaimed James Whelan Butchers concession in the Avoca Food Market in Monkstown, and his award winning online business.

A fifth generation butcher, Pat has always been an innovator renowned within the industry for excellence and so it is no wonder he came up with this fresh and novel way of selling futures in meat to the general public.

“If an animal thrives better than expected and gains extra weight the investor will benefit with an extra supply of meat. In the case of the animal not doing as well, James Whelan Butchers will still guarantee the investor the predicted weight. This is a win win!.”

He said the Beef Bond is so much more than just a gift – it is a real connection to food and the people that produce it. Promising a definite yield of high quality delicious meat it will feel like the gift that keeps on giving.

“Money invested in Beef Bonds is a ‘sure thing’, and the boxed bond certificate creates a novel, luxury gift to open on Christmas Day. Beef Bonds are perfect gifts for loved ones, friends, corporate clients.” he added.


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