Sowing the seeds of new business

Clonmel Show will celebrate its 150th anniversary in 2015 and since the inaugural show in 1865 has been showcasing the best of agricultural life and commerce in South Tipperary.

In the context of this proud tradition and with the backdrop of national exports exceeding the €10 billion mark in 2013, Clonmel Show and South Tipperary County Council have agreed to jointly fund this start up scheme to help develop a new food or agri related business in the South Tipperary region in 2014.

The funding scheme is branded as Síolta, the Irish for seeds which captures the 
essence of this initiative in terms of the starting point for new growth and development in the Farm/Agri sector. The total value of the fund is €10,000.

Síolta is an important incentive offered to new and aspiring individuals with a new product idea or service in the food or agriculture sector. It is really about helping individuals or groups to get their product idea/proposal to test market and ultimately create jobs and employment in South Tipperary.

All entrants will gain valuable experience from pitching their idea to the judging panel and becoming familiar with the range of supports available from the County Enterprise Board, South Tipperary Development Company (LEADER) and other state agencies such as Enterprise Ireland, Teagasc and Bord Bia.

Application to Síolta is open to anyone with a food or agri related product idea or service seeking to fully research their idea and bring it to a fully developed and marketable position.

Síolta is intended to help the successful recipient complete the technical, marketing and commercial aspects of a new product proposition. Possible examples include an agri engineering part, product or service; the development of a farmhouse cheese or food product; a new information/recording system for farm inputs/ outputs; a product/service utilising social media for communication among farming groups; the development of a portal for the trading of agricultural inputs only ‘A done deal for farmers’ etc.. The focus of this initiative is on the concept and innovative aspects of the product/service.

The Síolta objectives are to encourage farmers and rural communities to be innovative in developing a product or service that could improve their income streams; and to help people to make their concept or idea a reality.

An outline summary in the application form should include a brief profile of the applicant/s, career history, business interest; a description of the product/business idea which may include some photos, sample (if available) or preliminary desk research; an outline of the steps required to bring the concept through to an actual/final product 
or service, ready for test marketing; a vision of how you see this product in the market in two/three years time - where will it be sold, who the consumers/customers might be; and a two/three sentence statement outlining what success would mean for you or your group.




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