Fethard Today, Moscow Tomorrow

The Bridgestone Top 100 Places to Eat was published last week and John McKenna could be heard on various radio shows and was quoted in a number of national newspapers. As a proud recipient of a Bridgestone Award and having heard John speak on a number of occasions, I am always interested in his opinion of what's hot and what's not.

The Bridgestone Top 100 Places to Eat was published last week and John McKenna could be heard on various radio shows and was quoted in a number of national newspapers. As a proud recipient of a Bridgestone Award and having heard John speak on a number of occasions, I am always interested in his opinion of what's hot and what's not.

It is of course a subjective opinion and one person's salt is another person's pepper. However, one thing that struck me from the interviews I heard was the assertion that to save the national economy we must first save the local one. It is a subject that I have become very passionate about since opening Red Nose Wine (at the start of a recession), and more especially since getting involved with the Tipperary Food Producers. Wine and Food are two parts of the same experience for me.

I spoke of food and wine last week and will again this week, but a few good news stories emerged from the despair that 2010 brought to the restaurant trade. When I spoke on behalf of the Tipperary Food Producers Network in Kilkenny last year at the FoodCamp seminar I met Donal Doherty of Harrys Bar & Restaurant in Inishowen, Co. Donegal. This is a restaurant in a very remote part of the country that has become one of the most sought after eating experiences in Ireland. John McKenna mentioned them on radio and in print numerous times.

What makes them different is they have a very bold yet sincere declaration in terms of their promise to customers. All of the food must come from "one small beautiful penninsula – Inishowen". This is taking local food to the maximum and they proudly list their local food partners as sharing in the glory. Myself and Donal are members of the Twitterati and you can follow the movements of the restaurant in real time. He is known as @harrysdonal in the Twitter world.

The savage winter would have cost them (and many other restaurant owners) a lot of business, especially in the critical December month. However, when the weather relented in the week after Christmas, according to John McKenna the restaurant did 2,000 covers. Inishowen is a small place and that figure requires loyalty built with people who are travelling from far and wide.

As a Tipperary man talking about local food, then why should I talk about Donegal? It might be a long way to Tipperary but Donegal is surely further away. It is a model of success that I believe offers a great opportunity for Tipperary restaurants. I know that a lot of cafes and restaurants do buy local produce but I am not aware of one that does so exclusively. If there is one, please let me know.

There are a number of large food and beverage companies that supply a lot of the hotels and restaurants in Ireland at a very competitive rate. As well as choice, they also have that most useful of commodities, economies of scale. They offer a low cost alternative in a struggling industry so it is very easy to see why people use them. However, when the sauce on your chicken comes from a jar and tastes identical in Cork and in Sligo, then I believe you are losing more than you are gaining.

The businesses that are adapting to the economy best are offering something very different from their competitors and I think people want value, and as I have said before, value does not equate to price. If it did, we would all eat in McDonalds and I would never sell a bottle of La Pira.

I have had some really fantastic food in Tipperary and I think we are awash with great places to eat. I am trying to get Jasper in McCarthys in Fethard to put my picture up on the wall in the very famous pub. I have a space in mind beside Pricilla Presley. I am trying to argue that he would have it up before I am famous for the book I shall one day write. So far, he is not biting.

McCarthys do have a lot of local produce on their menu (90% of meat on the last order) and I had a sublime meal out there recently. I had aged Tipperary beef in a Red Wine sauce which was cooked to perfection (medium – rare). I have to admit I supply wine out there so when I say the wine was perfect with it, I am very biased. I am sure Brad Pitt is biased when says he has a great looking wife, but it doesn't mean he is wrong.

Brad and Angelina also have a great wine called Miraval, but blatant plugs aside, McCarthys was a great night out and a good example of somewhere that people are wiling to travel to. The new chef has transformed the menu and the fish my wife had was "fresh as a daisy".

Tipperary has a great opportunity to become the county of choice for food. Bord Bia released fantastic export figures last week and food is a strong positive in a very weak economy. Tipperary has the brand name, the location, but more importantly we have the food. As soon as it is possible to make quality wine in Tipperary, I will be the guinea pig, but until that time, I will match the local food to the wine of like minded people from around the world.

We just need people to buy into this idea of local business saving the national economy. The restaurants need to do it, but the people must support it and they must get value for money.

That is a lot of words about food in an article about wine, but I did warn you last week that I would talk about food for a few articles. I have a lot of plans to get Red Nose Wine to the next level in 2011 and many are ideas that involve food and local food at that. I am always looking to work with like minded people on these ideas.

I have just ordered my first container of wine from Chile with two other importers who are very like minded in what they are trying to bring to the Irish wine industry. We are competitors but we are also fighting the same fight and have many things we can help each other with.

Speaking of wine, I will now describe a typical Tipperary dish and I will match it to a wine for you. I was invited to a very food orientated party last weekend and there was all manner of food on offer. Among these was a perfectly prepared ham. A sweeter style wine is required here and Riesling or Gewurztraminer would be great white options. A medium bodied Pinot Noir (possibly from New Zealand) would be a great red to match the ham.

Apologies to Pat Whelan for stepping on his "Food" toes with the early part of the article but I think that Pat would agree with the sentiment. He is a very strong advocate of local food and Tipperary Food in particular. I appreciate that I am repeating myself but by saving the local economy we can save the national one. We need to become an exporting country, and food can play a big part of this. But this must start locally first. Fethard today and Moscow tomorrow.