Dell Ireland, lead sponsor of Daffodil Day, marked their partnership with the Irish Cancer Society by confirming their 2012 donation to the organisation of just over â‚¬150K.
In celebrating the announcement they extended a thank you to people across Tipperary for their valued commitment to the campaign. This money was raised by employees in addition to the organisationâ€™s financial support of the campaign as lead sponsor. Throughout the campaign over 2,000 of Dellâ€™s employees in Cherrywood and Limerick volunteered a total of 4,565 hours of their time, with those in Tipperary volunteering their time and effort for the day itself.
Dell have committed to a three year partnership for the Daffodil Day campaign. This year was the second year of their partnership which also marked the 25th birthday of Daffodil Day. Dell employees from all sections of the company got involved, with input from social media experts to supply chain managers and marketing executives. Dell rallied volunteers in Dublin and Limerick campuses in order to raise funds, awareness and support the logistics of the overall Daffodil Day campaign across the country.
In 2011, Dellâ€™s first year as official partner, the Irish Cancer Society saw the money raised through the campaign increase by â‚¬230K to â‚¬3.38 million. This is compared to â‚¬3.25 million in 2010 and next year they would expect to reach the â‚¬3.5m target of this year. Speaking at the announcement of the 2012 figures Dermot Oâ€™Connell, General Manager, Dell Ireland said: â€œWe are hugely proud of the entire teamâ€™s contribution this year. Their hard work and dedication has resulted in a considerable boost to the overall Daffodil Day campaign. We value our partnership with the Irish Cancer Society and enjoy the mutual relationship which spans over a twelve month period and not just around Daffodil Day. In addition to the companyâ€™s contributions of finance our employees donate their time and creativity in order to achieve targets for the Society.