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‘Darkness into Light’ - a big push this year to get the men out

RTE TV presenter Sinead Kennedy and Joan Freeman, CEO, at the launch of Pieta House flagship fundraiser, Darkness into Light which takes place on 10th May this year

RTE TV presenter Sinead Kennedy and Joan Freeman, CEO, at the launch of Pieta House flagship fundraiser, Darkness into Light which takes place on 10th May this year

London and Sydney will host Darkness into Light events this year as Pieta House’s flagship fundraiser goes international for the first time. The national suicide prevention charity’s annual event is now in its sixth year.

Taking place on Saturday, 10th May, Darkness into Light is a unique, early morning experience which begins in darkness at 4.15am as thousands of people walk or run a 5km route while dawn is breaking. The early dawn represents hope and is symbolic of the work of Pieta House; bringing people from darkness back into the light.

Speaking at the launch in The Little Museum of Dublin, Joan Freeman, CEO and founder of Pieta House said: “Darkness into Light is an incredible experience and one that people remember for a long, long time. There’s already huge anticipation and with so many new locations involved for 2014 it’s going from strength to strength. We’re tying this year’s event in with our Mind Our Men campaign that aims to reduce male suicide in Ireland, so I want to ask everyone to bring a male friend or family member with them. We’re making a big push this year to get all the men out – it means an early rise but they won’t regret it.”

Darkness into Light 2013 attracted 40,000 participants in 20 locations around Ireland. With this year’s event taking place in 39 locations, Pieta House is hoping for a near doubling of last year’s turnout.

 

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