Sausage sales to boost jobs in Cahir

Sian Moloughney

Reporter:

Sian Moloughney

The appearance of the famous Superquinn sausage in SuperValu supermarkets is set to see new jobs created in the South Tipp factory producing the tasty treats

The appearance of the famous Superquinn sausage in SuperValu supermarkets is set to see new jobs created in the South Tipp factory producing the tasty treats

ABP Ireland produce the award winning sausages and at the company’s plant in Cahir 12 new jobs have already been created in order to cater for the expected new demand for the popular food - predicted to be worth €2 million over the next year.

Until recently the Superquinn sausage was only available in branches of the supermarket, but with the news that all Superquinn stores are to be rebranded as SuperValu it has given the parent company, Musgraves, an opportunity to roll out the top seller across the country.

According to the company the Superquinn sausage has always been one of Superquinn’s most popular products and initial sales in a handful of SuperValu stores have seen the product sell out. As a result, nationwide distribution has been brought forward in order to cater for demand with shoppers across the country eager to get a taste of the Superquinn sausage. All stores will stock the Superquinn sausage 12 pack, which will retail for €4. SuperValu expects additional sales of €2 million in the first year.