Council to get tough on the sticky stuff

Running on chewing gum
South Tipperary County Council is stepping up their campaign against gum litter and asking people to ‘Bin It Your Way’. While there seems to be a reduction in gum litter nationally, it is still a major issue in South Tipperary towns.

South Tipperary County Council is stepping up their campaign against gum litter and asking people to ‘Bin It Your Way’. While there seems to be a reduction in gum litter nationally, it is still a major issue in South Tipperary towns.

This is the second year that South Tipperary County Council is taking part in the high-profile national Gum Litter Taskforce (GLT) awareness campaign. The GLT ad-bikes were present in Tipperary Town recently to promote the campaign messages.

Coordinated by the GLT in association with local authorities throughout Ireland, the campaign aims to reduce the amount of gum litter in the most practical way possible by going to the root cause of the issue and encouraging the public to Bin It Your Way.

The campaign uses fun and energetic ways to promote the responsible disposal of gum litter. A survey conducted at the end of the first year of the campaign showed a 28% reduction in gum litter nationally and a significant improvement in attitudes towards gum litter with 92% of people surveyed viewing irresponsibly disposed of gum as litter. “The campaign delivers a serious message in a lively and creative way about keeping our streets and footpaths clean of gum litter so I’m delighted to lend my support to this innovative and catchy campaign, said Marie Phelan, Public Awareness Officer with South Tipperary County Council. “The posters and TV ads have attracted lots of attention and we are already seeing a visible improvement on our streets which we are striving to maintain,” she said. Other aspects of the Bin It Your Way campaign include a schools education programme, point-of-sale material around the country and sponsorship of three awards in the TidyTowns competition, a mobile gaming app which is now available to download free.”