Cashel cheesemakers sign exclusive deal with Supervalu

SuperValu, Ireland’s leading independent supermarket, has announced that it has signed a deal worth €160,000 with Cashel Farmhouse Cheesemakers to stock its Cashel Blue Cream Cheese. The deal will see Cashel Blue Cream Cheese, which is 100% Irish and entirely natural, exclusively available in SuperValu stores.

SuperValu, Ireland’s leading independent supermarket, has announced that it has signed a deal worth €160,000 with Cashel Farmhouse Cheesemakers to stock its Cashel Blue Cream Cheese. The deal will see Cashel Blue Cream Cheese, which is 100% Irish and entirely natural, exclusively available in SuperValu stores.

The newly launched product is simply a mix of Cashel Blue, cream cheese and fresh cream. It is ideal for barbecues, smothering on crackers or snacking at any time of the day. Easy to use, it is stored in 200g resealable tubs to help preserve it for longer. With a growing demand for blue cheese in recent years, this soft cream cheese variant ensures the product is increasingly accessible and convenient to consumers

Martin Kelleher, managing director, SuperValu, said: “Irish food producers are globally renowned for the quality of their produce. Our partnership with Cashel Farmhouse Cheesemakers is part of our on-going commitment to Irish suppliers and the Irish agri-food sector. Delivering quality Irish produce to our customers is an important part of our business, so partnering with innovative producers enables us to bring the very best to our customers.”

Sarah Furno, managing director, Cashel Farmhouse Cheesemakers said: “We have been making cheese on our farm for over 30 years using local, natural ingredients and are delighted to offer our new Cashel Blue Cream Cheese exclusively to SuperValu customers. Produced using only 100% natural ingredients, our aim is to make a spreadable and smooth blue cream cheese which will make specialty cheese accessible to everyone.”

SuperValu has 196 stores nationwide and 75% of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector. A core value of Cashel Farmhouse Cheesemakers is community, produced in the heart of rural Tipperary, Cashel Cream Cheese helps to develop sustainable employment within a rural community.