Drinks company C&C Group plc., which owns the Clonmel based Bulmers cider brand, has confirmed the acquisition and integration into its business of the Gleeson Group, one of Ireland’s leading beverage wholesalers, to create C&C Gleeson.
In a statement, C&C said its portfolio, which includes flagship brand Bulmers in addition to Tennent’s, AB INBev brands and the company’s new Irish beer, Clonmel 1650, will be strengthened by leading wine and soft drinks brands such as Santa Rita, Laurent Perrier, Finches and Tipperary Water.
“The past year has seen a strategic consolidation of C&C’s existing Republic of Ireland business with the Gleeson Group to create a single Irish entity.
“As part of the integration of the two businesses, the Bulmers’ Marketing & Sales team has been amalgamated with the Gleeson Wholesale & Distribution team to produce a streamlined and heavy-hitting Irish presence in the Irish market,” the statement continued.
Tom McCusker, Managing Director of C&C Group Ireland, remains as MD of C&C Gleeson.
C&C Gleeson now has a staff of some 900 people in eight locations around Ireland and says it will maintain its strong commitment to its historic home,Tipperary.
The company’s statement points out that plans are already in place for the construction of a craft brewery at the Bulmers plant in Clonmel, which will enhance the company’s developing multi-beverage capabilities.
C&C Gleeson Commercial Director, Stephen Meleady, said: “We believe, with the completed acquisition and integration of the Gleeson Group, that we are now positioned to be Ireland’s number one wholesaler and the drinks supplier of choice to the country’s licensed and off-trade.
“With our combined infrastructure, our geographical footprint on the island of Ireland will be unmatched, with access to more than 7,000 on-trade premises from a potential market of almost 10,000 outlets.
“Acquiring the country’s leading drinks distribution and wholesale businesses was the next logical step for C&C, as we continue the growth of the business through a combination of organic expansion and strategic acquisitions,” he added.
Brian Beattie, C&C Gleeson Marketing Director, said: “With the acquisition of the Gleeson Group, C&C has evolved into a multi-brand producer and distributor, equipping us with the ability to deliver growth in a market that has seen an overall and much publicised decline in the last six years.
“It is an exciting time for us at C&C and there is a new sense of optimism within the group, as we look towards the future as a more rounded and ultimately more compelling operation. We have moved from a single brand FMCG company to a multi-beverage organisation, which is good news for the business and great news for our customers.
C&C Gleeson says it will continue to do its bit for the arts and music in Ireland by being a major supporter of arts and music festivals.