Brian Duffy’s new training programme helps businesses

Brian Duffy from Cherrymount, Clonmel
A new online training programme aimed at teaching small business owners essential digital marketing skills in an easy to learn way has been launched by a Clonmelman.

A new online training programme aimed at teaching small business owners essential digital marketing skills in an easy to learn way has been launched by a Clonmelman.

The WP Applied programme has been created by software developer Brian Duffy, who spent over 10 years in web design and development before becoming head of web and multimedia studies at Ballsbridge College in Dublin.

“Having worked closely with small business owners over many years I realised that most were not getting full value from their websites,” he says.

“Most had no idea how to make their websites really work for their business and were actually getting a very poor return on their investment. So I began developing a ‘cut-to-the-chase’ training programme that would teach them the skills they required quickly and effectively without costing a fortune.

Business owners learn how to apply the skills of a real website in a hands-on way”.

33 year-old Brian is the son of Jill and Gerard Duffy from Cherrymount, Clonmel, He is a past pupil of Powerstown national school and Clonmel High School. He graduated from University of Limerick with a computer science degree in 2003 and worked in the web development industry until he took up his post at the Ballsbridge College in Dublin.

WP Applied is a series of short, interactive lessons that let users gain hands-on experience on a practice website, using the full range of tools and strategies employed by digital marketers.

The training covers key areas from setting up a website to driving traffic, content and social media marketing, analytics, e-commerce and affiliate marketing.

“We teach these skills significantly faster than alternative training methods and at a fraction of the cost,” he says. “We have 20 lessons, each focused on a single skill that take approximately 30-40 minutes to complete.

All of the lessons focus on website management, getting traffic and generating sales online.

For other training providers the focus is on certification and, while that appeals to a certain type of individual, in my experience most small business owners want results.

Until recently teaching these skills to ‘ordinary’ people was hampered by the fact that website software was too technical for your average person”, he says.

“With the recent explosion in the popularity of WordPress (it powers about 70 million websites globally and about 50 per cent of sites in Ireland), these skills are now accessible to anyone.

WordPress is free and you can use it to build any type of website. It also supports our training platform. As a result, the cost of building our platform in terms of euro spent was low, but thousands of hours went into researching the material and fine-tuning the user experience”.