Larry O'Keeffe and Rotary president Brendan Nyhan were joined by Rotary members and local businesses to launch the scheme.
A unique fundraiser to help Clonmel charities was launched this Friday.
For three days this weekend, a number of Clonmel businesses will give a portion of their Christmas takings to local charities.
The scheme will ensure that those less well off in the town will benefit from the festive spend of others.
The initiative involves businesses located the Regal Centre in the town and Clonmel Rotary Club and was launchis this afternoon by Rotary president Brendan Nyhan and businessman Larry O'Keeffe.
The businesses - Larry O'Keeffe Furniture, Tangled Yarns, Red Nose Wine, Yesterdays World and Pet Planet - have teamed up with Rotary Clonmel to support local charities and to give back to the community at this time of the year.
These businesses have committed to pledge a percentage of sales over Friday 8th, Saturday 9th and Sunday 10th.
Deserving charities will be nominated by Rotary and include St. Vincent De Paul, South Tipp Hospice and Soup Kitchen.
Says Rotary president Brendan Nyhan - "Rotary are delighted to engage with the businesses involved in this innovate fundraising venture, especially at this time of the year and wish to compliment the businesses for undertaking this initiative."
Rotary will be represented throughout the weekend a special stand in Larry O'Keeffe Furniture.
Your support for these deserving charities would be greatly appreciated and the organisers look forward to seeing as many people as possible at The Regal Centre, Clonmel.