Potential Australian tourists are being attracted to Ireland with beautiful scenes of the Rock of Cashel, in a new advertising campaign.
International airline Cathay Pacific will launch a new flight route from Hong Kong to Dublin in June, with the Rock of Cashel playing a central part of its marketing campaign.
Tourism Ireland in Sydney has teamed up with Cathay Pacific, rolling out the campaign to highlight this new flight option for Australian holidaymakers wishing to visit Ireland in 2018 and 2019.
The campaign, which will run until the end of April, includes online advertising on popular websites – featuring an attractive image of the Rock of Cashel, articles on the popular Traveller.com.au site, as well as extensive social media activity – promoting a good value fare on the new service to Dublin from Australia, via Hong Kong.
With flights four times per week and morning arrivals, the message for Australian holidaymakers is “Wake up Fresh in Ireland.”
“We are delighted to partner with Cathay Pacific, to maximise the promotion of its new service from Australia via Hong Kong and help grow tourist numbers to Tipperary and Ireland. As an island destination, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism,” said Sofia Hansson, Tourism Ireland’s Manager Australia & New Zealand.
“Our aim is to keep the island of Ireland ‘front of mind’ for Australian travellers considering a trip to Europe in 2018 or 2019 and to remind them that it is now easier to get to Ireland, with more flight options than ever before.
“In 2017, we welcomed around 208,000 visitors from Australia and New Zealand to the island of Ireland, an increase of +2% on 2017.”
It's not the first time that the Rock of Cashel was the star of a tourism promotion campaign for Ireland overseas.
Last spring the Rock was seen whizzing through the streets of Milan in Italy when it's image was wrapped around city trams. An estimated 5.s million commuters in Milan saw the eye-catching ads for Ireland part of Tourism Ireland’s promotion in Italy to highlight the island of Ireland for holidays and short breaks.