The Ray D’Arcy Show has joined forces this summer with Fáilte Ireland, as part of its ‘Yours to Uncover’ new marketing campaign for Ireland’s Hidden Heartlands, and will be broadcasting live this afternoon from Dromineer Harbour, Tipperary, with RTE Radio 1 from 3 – 4.30pm as the show visits parts of Ireland’s Hidden Heartlands this week.
Fáilte Ireland recently announced its multi-media brand awareness campaign for Ireland’s Hidden Heartlands, worth €1m which will run on TV, outdoor, radio and digital channels, and will revolve around the creative idea ‘Yours to Uncover’.
This week a television advertisement will begin airing with new specially-commissioned footage promoting Ireland’s Hidden Heartlands and with The Ray D’Arcy Show broadcasting live from Dromineer Harbour and then on to Portumna Harbour on Tuesday, and from Athlone's Radisson Blue Hotel on Wednesday, Carrick-on-Shannon, Quay Street on Thursday and Lough Key Forest Park on Friday, for a full week of holiday broadcasts.
Fáilte Ireland is encouraging everyone to come out and attend the broadcasts. Looking forward to the arrival of the popular RTE Radio 1 show, Niall Tracey, Fáilte Ireland’s Director of Marketing, said –
“Ray D’Arcy is a fantastic ambassador for Ireland’s Hidden Heartlands and he can really get across to his listeners what Ireland’s Hidden Heartlands is all about and how it captures people’s imagination.
“Our new advertising campaign focuses on themes of discovery and exploration, and encourages visitors to uncover their unique experience of the natural beauty and treasures of Ireland’s Hidden Heartlands.
“We are hoping that these outside broadcasts will encourage locals to come down to watch the broadcasts in Dromineer where they can expect to see plenty of festivities, interviews, live music as well as hearing about local tourism highlights. We are encouraging everyone to come on down and join in the fun and discover ways to ‘Uncover’ Ireland’s Hidden Heartland through the airwaves.”
Ray will be interviewing some local tourism businesses from the surrounding area and discussing some of the many activities and experiences available to anyone visiting Ireland’s Hidden Heartlands as well as trying some activities himself in the area.
Speaking to Fáilte Ireland, Ray D’Arcy said:
"I'm really looking forward to exploring Ireland's Hidden Heartlands with Fáilte Ireland this week! The Ray D'Arcy Show is taking to the Shannon for the week as we travel by boat from Dromineer to Portumna and Athlone! The team and I are hopeful of the good weather as we plan to get involved in some of the great activities the Hidden Heartlands has to offer along the way."