Early Tipperary birds catch the oat and enjoy their share of three million bowls of free porridge
31 Jan 2017
Communities across Tipperary and the country were served up three million bowls of porridge last Saturday as RTÉ Operation Transformation Free Porridge Day in partnership with Flahavan’s was a roaring success.
All 200,000 of the limited edition free Flahavan’s 500g porridge packs sold out nationwide through supermarkets including SuperValu, Tesco, Eurospar and Dunnes Stores.
The response to the campaign was overwhelming, with many stores out of stock by 12 noon as the early birds caught the oat.
“We were blown away by the success of the campaign. It has certainly captured the hearts of porridge lovers nationwide as well as recruiting new fans to this most nutritious of breakfast options,” says John Flahavan, managing director of Flahavan’s.
This unique event, which celebrated Operation Transformation’s 10th series, was the first of its kind and aimed to raise awareness of the importance of porridge in people’s diets to ‘live longer and live better’.
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