Fáilte Ireland has awarded a €200,000 grant to Tipperary County Museum.
The history and stories behind Tipperary County Museum will be brought to life thanks to a €200,000 development grant from Fáilte Ireland.
As part of its wider strategy to boost tourism and revenue across Ireland’s regions, Fáilte Ireland is providing a series of capital grants through the new Storytelling Interpretation Grants Scheme to improve the quality of animation and storytelling at existing attractions throughout Ireland’s Ancient East.
Successful bids, including Tipperary County Museum, have been recognised for their ability to improve the quality of physical interpretation at their sites through a range of innovative resources including audio guides, video and interactive technology.
Tipperary Fine Gael General Election candidate Garret Ahearn is “delighted” that Tipperary County Museum has been awarded the funding. “Ireland’s Ancient East was launched in 2016. It has been developed by Fáilte Ireland as a branded visitor experience encompassing the rich heritage and cultural assets that Ireland has to offer in the midlands/eastern half of the country, providing a counterbalance to the Wild Atlantic Way on the west coast,” Ahearn says.
“The Ireland’s Ancient East visitor experience is based on Ireland’s rich built, natural and cultural legacy, made accessible and delivered through storytelling and interpretation at key historical sites throughout the region.
“I am very pleased that Tipperary is set to benefit with the County Museum set to receive €200,000 in funding.
“Ireland’s Ancient East is working in partnership with industry and stakeholders on destination development by creating great places to visit,” Ahearn continues.
Ahearn says promoting and supporting arts, culture and heritage is good for society, the economy and national identity, both at home and abroad.
Tipperary County Council’s Marie McMahon also welcomes the announcement. “This funding affords Tipperary County Council the opportunity to commence with phase one of the ‘Flights of Discovery’ tourism vision for Tipperary. This project, when complete, will bring a substantial increase in visitor numbers leading to sustained economic growth and investment into Clonmel. We are extremely grateful for Fáilte Ireland's support for the first phase of this project.
“The Flights of Discovery tourism project will focus around Clonmel and will centre initially around three core linked but separate hubs, including the re-interpretation and re-imagining of the County Museum’s extensive collection, the re-visioning and re-use of the Westgate on O’Connell Street/Irish town, and the development of a unique significant cultural and heritage attraction of scale on the original Bulmers sites,” she adds.
Fáilte Ireland has identified a number of strategic objectives and priorities for Ireland’s Ancient East which target the use of storytelling interpretation to create brilliant experiences and in turn to deliver economic benefits.
These objectives are to deliver engaging world-class visitor experiences that make Ireland’s living and historical culture accessible through the use of authentic stories as a differentiator; create and deliver unique visitor experiences based on “living” the history; provide the visitor with interpretation in the first language of the target audience; increase the length of time visitors spend in Ireland’s Ancient East and the amount of money they spend there; and encourage overseas visitors to stay beyond the traditional tourism season and to visit longer.
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